Sender — Online stores collect subscribers and segment contacts to send newsletters and automated shopping follow-ups.

Overview

Sender is an email marketing platform with signup forms, segmentation, and automated workflows. Its ecommerce connections make it relevant for stores that want to start with newsletters and grow into behavior-based messaging while keeping a defined sending budget.

Who it suits

Early-stage merchants with a permission-based audience and regular product news or follow-up campaigns.

Who it may not suit

Teams needing unrestricted sending on a free plan or intending to import purchased contact lists.

Seller use cases

Design newsletters with a drag-and-drop editor and reusable templates.
Collect subscribers through forms and popups, then organize them with segmentation.
Connect WooCommerce to support customer-data and ecommerce messaging workflows.

What you can do

Design newsletters with a drag-and-drop editor and reusable templates.
Collect subscribers through forms and popups, then organize them with segmentation.
Connect WooCommerce to support customer-data and ecommerce messaging workflows.

What you need

consent records, a sending domain, an account, and the supported store connection for purchase-related automation.

Pricing at a glance

Free plan

Pricing

Checked October 30, 2026: Free Forever allows up to 2,500 subscribers and 15,000 emails monthly. Paid tiers add capacity, remove branding, and expand features; promotional annual or two-year rates require the stated billing commitment.

Limitations

The free plan includes Sender branding and one seat. Paid allowances depend on audience size; SMS and additional usage require separate attention when forecasting costs.