Seller use cases
- Group existing customers into relevant audiences before planning a campaign.
- Set up recurring store messages using customer data and the permissions already collected.
- Compare campaign reports to decide which messages and segments deserve another test.
Overview
Klaviyo combines customer profiles, segmentation and marketing automation for consumer-facing businesses. Store teams can organize contact and activity data, build email or messaging campaigns and report on their programs. The platform also exposes AI-related marketing features, with product and channel availability tied to the selected offering. Its free plan is useful for evaluating core workflows with a small audience before contact counts and sending requirements justify a paid tier.
What you can do
- Audience segmentation
- Email and messaging automation
- Campaign reporting
What you need
- Customer data and permission to contact recipients
- Connect or import the store data needed by your workflows
Pricing at a glance
Free planGood to know
Free access has profile and sending limits; messaging availability and costs vary by channel and region.
Frequently asked questions
What can Klaviyo help with?
Audience segmentation; Email and messaging automation; Campaign reporting.
What should I prepare before using Klaviyo?
Customer data and permission to contact recipients; Connect or import the store data needed by your workflows.
Where can I check the current price and limits?
Review the official pricing page before choosing a plan. The pricing model recorded on 2026-10-24 was Free plan; allowances and eligibility can change.
Checked against the official site on 2026-10-24 · Official source ↗
Alternatives to Klaviyo
Automate email and SMS campaigns for your store.
Omnisend New
Automate email and SMS campaigns for your store.
ShopifyWooCommerce