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MailerLite

Store owners collect subscribers and add products to newsletters to build email campaigns and follow-ups.

Best for: Small stores building an email list

Free planSoftware (SaaS)Email & marketing
ShopifyWooCommerceAny store
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Overview

MailerLite combines email campaigns, signup forms, and automation with ecommerce integrations. A seller can collect subscribers, bring store products into newsletters, and use purchase behavior to plan relevant follow-ups without starting with a large marketing stack.

Who it suits

Small store teams starting regular newsletters and straightforward lifecycle campaigns with a permission-based subscriber list.

Who it may not suit

Businesses planning unsolicited mass outreach or requiring every advanced automation and sending feature on the free tier.

Seller use cases

  • Build newsletters, landing pages, and signup forms for audience growth.
  • Import Shopify product details into email content and synchronize subscriber information.
  • Trigger ecommerce messages and segment customers using connected purchase behavior.

What you can do

  • Build newsletters, landing pages, and signup forms for audience growth.
  • Import Shopify product details into email content and synchronize subscriber information.
  • Trigger ecommerce messages and segment customers using connected purchase behavior.

What you need

  • consented mailing list, a sending domain, a MailerLite account, and store authorization when using purchase-triggered workflows.

Pricing at a glance

Free plan

Pricing

The current official FAQ lists Free, Comfort, Power, and Enterprise plans. Free has subscriber and monthly-email limits; paid prices and capabilities expand with the selected audience size and tier.

Limitations

Subscriber counts, sending allowances, and advanced features differ by tier.

Alternatives to MailerLite

Frequently asked questions

Yes. Campaigns and forms work independently; purchase-based workflows need suitable connected data.

Yes. The official integration documents product images, links, and text in the editor.

MailerLite applies both subscriber and monthly-send limits to its free plan.

The Shopify integration documents that workflow; configure and test it with your store.

Checked against the official site on 2026-10-30 · Official source ↗

Sources