Mailchimp

Overview

Mailchimp combines email marketing, audience management, and automation with ecommerce integrations.

Who it suits

Stores that run recurring email campaigns and need a general marketing workspace with supported commerce connections.

Who it may not suit

Teams mainly sending customer-support replies from a shared inbox.

Seller use cases

• A store sends occasional announcements → build a reusable campaign → maintain a consistent subscriber experience.
• New customers need onboarding → connect eligible events → create a reviewed welcome sequence.
• A campaign performs unevenly → inspect segments and reports → choose a focused next experiment.

What you can do

• Build and send email campaigns using the marketing editor and audience tools.
• Connect supported ecommerce data to segmentation and automation workflows.
• Review campaign reports to compare engagement and connected commerce outcomes.

What you need

• Import opted-in contacts and connect the store integration.

Limitations

Advanced automation depends on the selected plan.

Alternatives to Mailchimp

Klaviyo

Free plan · Software (SaaS)

Online brands use customer and order data to send targeted emails and SMS triggered by shopping activity.

Best forBrands running segmented email and SMS

Shopify · WooCommerce

Klaviyo emphasizes ecommerce events and lifecycle messaging.

Brevo

Free plan · Software (SaaS)

Online stores segment customers and automate email follow-ups to send campaigns based on shopping activity.

Best forStores combining campaigns and email alerts

Shopify · WooCommerce · PrestaShop

Brevo offers a different workflow alongside Mailchimp: send store campaigns and transactional messages from one platform.

Frequently asked questions