Brevo

Overview

Brevo combines email campaigns, customer data, automation, and transactional messaging. Its ecommerce integrations bring store events into a marketing workspace, while API and SMTP access support messages generated by a website or application.

Who it suits

Stores that need both promotional campaigns and system-generated order messages.

Who it may not suit

Merchants looking for marketplace product research or listing management.

Seller use cases

• New subscribers join → send a welcome sequence → introduce the store and its products.
• A PrestaShop order arrives → use the integration → connect purchase context with customer records.
• An application needs receipts → call the transactional service → deliver the message automatically.

What you can do

• Create email campaigns and segment customer contacts.
• Trigger marketing workflows from supported ecommerce data.
• Send transactional email through API or SMTP.

What you need

• Add opted-in contacts and configure sender details.

Pricing at a glance

Free, subscription, and pay-as-you-go options are available. Email and SMS use their corresponding allowances or credits.

Limitations

The free plan has a daily sending cap; some features require paid tiers.

Alternatives to Brevo

Omnisend

Free plan · Software (SaaS)

Online stores connect shopping events to email and SMS flows to follow up on abandoned carts and purchases.

Best forStores automating email and SMS follow-ups

Shopify · WooCommerce

Omnisend offers a different workflow alongside Brevo: automate email and sms campaigns around store activity.

Frequently asked questions