Overview
TrueProfit brings store revenue and operating costs into a profit-analysis workspace. It combines product costs, shipping, advertising, and custom expenses so sellers can investigate which products and campaigns contribute to the business rather than judging them by sales alone.
Who it suits
Shopify brands that maintain cost records and want a regular store, product, and advertising profitability review.
Who it may not suit
Sellers whose purchasing and shipping costs are unknown or teams seeking statutory bookkeeping instead of management analytics.
Seller use cases
- Track store-level profit with COGS, shipping, ad spend, and custom expense categories.
- Compare product profitability.
- Connect advertising, fulfillment, shipping, and sales-channel data sources.
What you can do
- Track store-level profit with COGS, shipping, ad spend, and custom expense categories.
- Compare product profitability.
- Connect advertising, fulfillment, shipping, and sales-channel data sources.
What you need
- or connect the relevant store, supply accurate COGS, authorize cost integrations, and define recurring overhead and shipping rules.
Pricing at a glance
Free trial
Paid monthly plans include order allowances and capped per-order overages. A 14-day trial is offered.
Limitations
Missing costs distort profit. Attribution and P&L access vary by tier; multiple stores need separate plans even when viewed together.
Alternatives to TrueProfit
Link My Books focuses on settlement bookkeeping and accounting reconciliation rather than daily campaign profit.
BeProfit is another store-profit workspace to compare by connected cost sources and reporting.
sellerboard is a closer fit for Amazon-centered profit monitoring.
Frequently asked questions
Checked against the official site on 2026-10-30 · Official source ↗
Sources
- Official product overview · 2026-10-30
- Pricing and access · 2026-10-30
- Official features or documentation · 2026-10-30