Yotpo

Shopify brands collect reviews and run loyalty programs to support product discovery and repeat buying.

Best for: Shopify brands combining reviews and retention

Free planSoftware (SaaS)Review management
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Overview

Yotpo offers ecommerce reviews, loyalty, and related retention products.

Who it suits

Brands that want reviews and customer-content collection alongside an established ecommerce integration ecosystem.

Who it may not suit

Teams seeking a standalone marketplace product-research tool.

Seller use cases

  • A launch needs buyer feedback → request reviews from completed orders → add relevant content to the new product page.
  • Marketing already uses customer segments → inspect the integration → coordinate review requests with existing messages.
  • Several review apps are shortlisted → compare the actual product tiers → avoid paying for unused modules.

What you can do

  • Collect product reviews and customer-generated photos or videos through the review product.
  • Display feedback through configurable review experiences on store pages.
  • Connect Yotpo to supported commerce and marketing systems using documented integrations.

What you need

  • Connect a supported store and configure review widgets.

Pricing at a glance

Free plan

Pricing

Reviews has a limited free tier and paid plans; other Yotpo products have their own pricing.

Alternatives to Yotpo

Frequently asked questions

Yes, with a monthly-order limit.

Reviews can include customer photos and videos.

Loyalty and Referrals is a separate product.

Checked against the official site on 2026-10-30 · Official source ↗

Sources