Overview
Humblytics provides a hosted analytics connector alongside standalone marketing skills. Store teams can inspect conversion funnels and experiments using their own tracked website data.
Who it suits
Store teams already tracking their website in Humblytics who want to investigate funnels, form behavior, and experiments using live property data alongside conversion-focused skills.
Who it may not suit
Merchants without Humblytics tracking or a qualifying account who expect a skill install to reconstruct historical visits and conversion events.
Seller use cases
- Inspect a store funnel to identify the stage where tracked visitors leave before conversion.
- Read form and page analytics to prepare a specific usability hypothesis for the store team.
- Evaluate an existing experiment’s results before deciding whether to keep the variant or plan another test.
What you can do
What you need
- Humblytics Plus or higher and an API key for live MCP; standalone skills are separate.
Install
Claude Code
claude mcp add humblytics --transport http https://mcp.humblytics.com/v1 \
--header "Authorization: Bearer $HUMBLYTICS_API_KEY" Installation source ↗Permissions & data
The hosted MCP receives an API key and can read or manage permitted analytics resources. Standalone instructions may guide local site edits.
Project info
- Maintainer
- Humblytics
- GitHub stars at check date
- 85
- Last commit
- 2026-07-24
- License
- MIT
- Last checked
- 2026-10-30
Pricing at a glance
Live MCP access requires Humblytics Plus or higher according to the reviewed README. Standalone marketing skills are a separate installation path and do not grant the paid analytics connection.
PaidGood to know
The API key can cover multiple properties, and the tool surface includes experiment management. Select the intended property and note that creating a split test activates it immediately; historical tracking gaps cannot be repaired by an analysis prompt.
Alternatives to Humblytics MCP & Skills
Claude Marketing Skills New
Claude Marketing groups marketing playbooks, scripts and workflows for coding assistants. Ecommerce teams can use its Klaviyo, paid-media and conversion guidance within a defined review process.
Claude Marketing focuses on broader DTC and Klaviyo audits; Humblytics supplies a direct website-analytics and experiment connection.
Nexscope Ecommerce Skills New
Nexscope packages seller planning and analysis instructions across several marketplaces. The collection includes listing, pricing, growth and research frameworks that work with information you provide.
AmazonShopifyeBay+3Nexscope structures growth decisions from supplied inputs; Humblytics can ground a website-conversion question in its own tracked property data.
Google Ads MCP New
Google’s official MCP server exposes Google Ads reporting tools to an assistant. Its documented tools focus on queries, resource metadata and accessible customer accounts.
Google Ads MCP reads ad-platform reports, while Humblytics emphasizes tracked on-site funnels and experiments.
Frequently asked questions
Can I use the skills without live analytics?
The repository separates standalone marketing skills from the hosted MCP. Skills can guide work, but live property reports require the qualifying account and API key.
Is the key restricted to one website?
The README describes an account-level key covering accessible properties. Resolve the property explicitly when the account includes several sites.
Does creating a test only save a draft?
The documentation warns that create_split_test activates immediately. Prepare and approve the experiment configuration before invoking that tool.
Can I compare an experiment with all store orders?
Only if the tracked experiment population, conversion definition, and reporting period match the order evidence being compared. Missing tracking or a different audience can make a direct comparison misleading.
Checked against the official site on 2026-10-30 · Official source ↗
Sources
- Project repository · 2026-10-30
- README at reviewed commit · 2026-10-30
- Project documentation / source: LICENSE · 2026-10-30