Overview
Aura is a repricing application for Amazon and Walmart sellers. It pairs pricing strategies with workflows, cost inputs, and activity logs, so a reseller can manage changing competition while retaining a way to inspect individual price moves.
Who it suits
Resellers managing competitive offers on Amazon or Walmart who already know their landed costs and minimum acceptable margins.
Who it may not suit
Stores outside its documented marketplaces or sellers who cannot maintain accurate cost and floor-price information.
Seller use cases
- Apply Maven AI repricing strategies to eligible listings.
- Automate strategy changes and listing tasks through workflows and bulk updates.
- Review pricing activity and use automated minimum and maximum price controls.
What you can do
- Apply Maven AI repricing strategies to eligible listings.
- Automate strategy changes and listing tasks through workflows and bulk updates.
- Review pricing activity and use automated minimum and maximum price controls.
What you need
- your seller account, add costs.
Pricing at a glance
Free trial
Subscription tiers vary with sales capacity and feature allowances, with monthly and annual billing.
Limitations
Listing capacity, Maven coverage, marketplaces, users, and workflow allowances are different limits; unlimited listings does not mean unlimited AI coverage.
Alternatives to Aura
Repricer offers a wider multichannel comparison, including price replication features.
Frequently asked questions
Checked against the official site on 2026-10-30 · Official source ↗
Sources
- Official product overview · 2026-10-30
- Pricing and access · 2026-10-30
- Official features or documentation · 2026-10-30